Such has been the response to a yellow jersey in Brazil has been that the Government is considering an official “white race” display.
The button that is worn by Marcel Kittel’s cycling team can be seen at Rio de Janeiro’s airport and one of the main websites of Rio 2016 is promoting the colourful and colourful yellow.
A local businessman who claimed the shirt was ruining the image of the city said the promotion was ‘irresponsible’.
Kittel got a yellow jersey because he finished eighth overall in the Tour de France
‘The implication is that people from Rio are not as good as people from Berlin,’ said Cesar Habrein, who owns the sports goods company.
‘The promotion of the yellow uniform is being damaging and irresponsible for Rio,’ added Habrein, who commissioned the yellow Jersey Olympics kit in 1994.
‘There are many people wearing white, it is not allowed and the (2012) Olympic Games will not be colourful,’ he added.
Olympic organisers have been unavailable for comment.
Cesar Habrein said the shirt was too yellow and would ruin the city’s image